Responsive web design places unique demands on web developers. For starters, the content must be structured with particular care, and foresight and the interface design must be designed from the beginning to function in a variety of formats. Also, the CSS code must be particularly extensive.
No matter which statistics a company believes in, the future is through mobile devices. Sales of smartphones and tablets have grown steadily in recent years, and forecasts predict a further increase. The adaptability of websites will become even more critical in the future.
Thanks to its flexibility, responsive web design is a good step ahead of technical development and therefore guarantees longer reach in the long term. A proper campaign will also help search engine rankings.
Independently designing hardware
The dimensions of different smartphones, tablets, and other internet-enabled devices vary greatly. The flexible system of web designing ensures that layouts can be adjusted to any screen, even between breakpoints, thanks to relative size information. That’s why responsive websites do not need to be explicitly adapted to the specifics of each device. The far-sightedness of website design is also reflected in the fact that devices that are new to the market can optimally display the website from the start and without any additional input.
Efficient content management
If websites have an extra version for mobile devices, both versions must be updated each time they update, modify, or expand their content. This means twice as much effort and thus creates the additional risk that the two versions may differ in content and even contradict each other in the worst case. Also, search engines see mobile versions as content repeats. As a result, the entire website is devalued in the ranking on the hit list.
Transparent internet addresses
Non-responsive websites with a separate version for mobile devices have two different URLs. In the responsive variant, the website is called up with the same Internet address – regardless of the device used. This unique URL structure optimizes websites for search engines, thus ensuring a more favorable placement in the hit lists. In addition, it enables the smooth exchange of URLs between users, for example via social media – and thus also ensures the uncomplicated dissemination of the website.
Being successful with Google is also important. In addition to numerous search engine optimization benefits, Google, as the leader in search engines, explicitly recommends responsive design for several reasons. The web crawler Googlebot analyzes websites and indexes their content to streamline the search for each request. Responsive web design saves valuable resources because the sites then only twice have to be processed by the crawler instead of mobile pages.